From Fashion to Finance to Freelance
My name is Adriane, and I’m a highly motivated creative with a diverse background with a passion for storytelling and driving effective communication through data-driven insights. I enjoy both operational and strategic roles, succeeding at project management and leading creative teams as well as being a team player. I'm happy to help with anything from content creation, campaigns, production to higher level ideations, strategic work and branding.
Before launching my freelance career I helped shape the brand identity of Öhman Fonder, Sweden's leading independent asset management firm. My mission was to elevate their brand, reaching not only across Sweden but throughout the Nordics and beyond. Initially brought in to develop a new visual identity, my role extended into crafting the brand's strategic core. I lead the work of defining Öhman Fonder's vision, mission, and target audience, ensuring a competitive edge. As the only creative on the team, I wore many hats: from creating digital content to designing newsletters and campaigns to successful events, annual reports and engaging presentations, I managed it all.
But finance wasn't always my world! Prior to Öhman Fonder, I specialized in interior design, fashion, and retail. I led campaigns for renowned brands like Gant, H&M Home, and Louis Vuitton, gaining valuable experience in crafting narratives that connect with diverse audiences. This blend of experiences strengthens my ability to approach communication from many perspectives and I love the challenge of diving into the different worlds every brand has to offer.
CV available upon request or LinkedIn.
Contact information:
avanseggelen@gmail.com
+46 (0)707 38 91 93