Accent fall/winter '17 part one. Shot by Patrik Sehlstedt.
Part 2 of the campaign... The weekend get-away.
PROJECT DESCRIPTION:
In this first fall campaign its the professional woman who's in focus. In her active life she has bags and accessories for all occasions.
We follow her throughout the work week in five different situations.
we took a mobile-first approach to this campaign. We produced 10–15 second films to be portioned daily in social media as well as stills to suit in-store material.
For part 2 of the campaign our professional woman is leaving for a weekend get-away with her Don Donna Travel Collection luggage and accessories.
We created a short social media film using real Instagram images from the Accent account.
CLIENT: Accent (Venue Retail Group)
CREATIVE TEAM: Adriane van Seggelen (AD), Jonas Torvestig (CD), Felix Swensson (DOP)