HM Home Kids campaigns for Spring and Spring/Summer 2021. Shot by Mikael Lundblad and styled by Sundling/Kickén.
Tiny explorers traveling the world from their bedroom.
Baby gift giving
100% prepared for the new born child.
Tap story for Instagram. By tapping the screen a shelf wall appears made out of the new Loop Shelves in four colours.
Brand new HM Home Baby assortment featuring all organic products in soft natural hues.
As an add on to the campaign I wanted to highlight HM Home beloved soft toy assortment. As they have so many different ones, almost a classroom full of them, I came up with the Yearbook concept. We shot a portrait of each toy and added captions “Cat the Caterpillar – most likely to…”, etc. Above you see the “Class of 2021” group photo.
