Öhman Fonder is Sweden’s largest independent asset management firm with SEK 145 billion (per 2023) in assets under management.
Öhman Fonder needed a new promotional film for their Private Clients target group to attract new clients. As private banking can be perceived as a bit stiff, technical and surrounded by secrecy, I wanted to portray the opposite. The film should feel warm and most importantly expressing a true personality. In the end, connecting on a human level with your wealth manager turns out to be as important as a positive growth of capital.
Photographed, edited and grade by Motions Norden. Idea by me and directed by me.