STADIUM training

Brief: build a campaign around Swedish and Finnish fitness influencers and reintroduce the Stadium graphics in some way into the images.

Solution: we created a giant flag with an updated take of the Stadium graphics printed on top. The flag makes you think of sporting events such as the olympics, but also the robes with large print used by boxers when walking into the ring. We basically wanted to create an epic backdrop with our epically strong athletes infront.

Art Director: Adriane van Seggelen, Anders Lövgren (CD)
Models: Oona Tolpoanen (Fi), Isabella Boltenstern, Ivy Henriksson, Isabelle C, Malin “Malle” Jansson, Daniel Flefil.